Go Further with Ford 2012 Conference Series 1

Earlier this year I had the opportunity to be invited to the North American International Auto Show in Detroit. It was a unique group of 150 bloggers/influencers from all aspects of art, design, digital moms etc. I felt honoured to be selected in this group and enjoyed the event thanks to Ford Canada. Last week I had another opportunity with Ford to attend a 3 day "Go Further" Trend Conference in Dearborn Michigan. Over the next few days I will detail my experience with this conference.

There is one thing consistent when I've attended any event with Ford Motor Company. They have paid attention to every little detail when it comes to organizing an event. The process of booking flight(s) and to accommodations overall has been absolutely perfect. You maybe asking what does this have to do with Ford but if you can imagine the detail they put into an event that eventually that thoughtfulness translates into the making of their cars and vehicles.

Before we get into the 3 Day Trend Conference, here are my post to refresh your memories and to give you an idea of the previous Ford events I've attended.

Ford Day 1

Ford Day 2

On the first day of arrival to Dearborn Detroit I was greeted by familiar faces from the previous NAIAS event as mentioned in the above links. We attended a great dinner being served at the Ford Field where the Detroit Lions of the NFL play. We had the opportunity to listen to "thought leaders" such as Bill Ford who is the great grandson of Henry Ford and David Kilpatrick, writer of the book "The Facebook Effect". The dinner of "surf and turf" was amazing. It concluded with an opportunity to get to play on the actual field. The rest of the evening was a great way to mingle and network with a lot of different people from all over the world. It was an opportunity that was so valuable to me personally.

This was so much fun to play and take pictures on the Detroit Lions field.

We had the opportunity to throw and kick for a field goal during our time on the field.

At the end of day we returned to our hotel nearby and had drinks with many of the attendees in the lobby bar. It was a very nice touch after a long day full of activities to see a Ford cookie with a letter to cap the night. Very nice touch, right? Stay tune for Day 2 of "Go Further" with Ford Trend Conference.


Virgil McMurtrey said...

Please take care of the blue ovals on some of your cars and trucks. They either faded or falling apart. It puts a question mark on the other parts of your cars and trucks.

Yes I drive Ford Cars & trucks.

Virgil McMurtrey

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Garret East said...

“...eventually that thoughtfulness translates into the making of their cars and vehicles.” - That's correct! It's a very simple way to show how they treat their clients. A successful event is just a piece of cake for them since they can make bigger things than that and they are great at it, which is making cars. You're lucky to experience it. Great post, by the way!

Garret East

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