Monday

Loding Shirts and Shoes Opens in Toronto


This past weekend I had the exclusive opportunity to visit the media launch of Loding Menswear in Toronto.  Loding originated in 1998 in Paris, and now has over 70 locations around the world including Europe and Asia. The media launch this weekend was for the the first location in North America, which is located in the Yorkville area in Toronto.

Loding Menswear works on a pretty simple premise. It is a unique concept consisting of high quality menswear at one price per piece.  Every shoe in different styles are the same price ($315). All dress shirts are the same price ($95). All belts are the same price ($80). One price for every type of item and they will never have a sale or discount so the price will always be the same, ensuring you always know what to expect, financially.  For men, this simplifies the shopping experience. No hassles, just high quality products and personalized customer service in a boutique style, 800 square foot location.

All shoes are $315
Thanks to Yannick Biourdoun, owner of Nota Bene and Carbon Bar in Toronto, he has partnered with Loding Menswear to bring style and flare to menswear in Toronto. I asked him why he partnered to bring Loding Menswear to Toronto, and he told me it's all about bringing a quality product, which he has proven successful with his restaurant ventures.
Dress Shirt and Cashmere sweater 
All belts are $80

Shoe- $315

Perrier Jouet is served at Media Launch for LodingTO

For more info on Loding Menswear:

Twitter: @LodingTO

Website: Loding

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