Showing posts with label NEW ERA. Show all posts
Showing posts with label NEW ERA. Show all posts

Monday

Cap a Day

I want to wish all Canadians a "Happy Canada Day." In the month of July, I will be posting a different cap from my own collection of hats for each and everyday. I like to collect caps of teams I enjoy such as the Blue Jays, Raptors and Los Angeles Lakers to name a few. I also like to collect unique and hard to find caps. I will be showcasing brands from New ERA, Lids, NIKE and Mitchell & Ness. To follow along with my collection, please follow me on instagram at 'clickflick' or on this site. I hope you enjoy my collection of caps. #CAPaDAY If you are from any of the brands mentioned above and would like to participate let me know. This will be a fun and random showcase.

Photo:Day 1 is Toronto Blue Jays New ERA cap. SnapBack



Photo: Day 2 Brooklyn Nets New ERA cap. Fitted.



Photo: Day 3 Hall of Fame New ERA cap. Fitted.



Photo: Day 4 Yankees Gold stitched New ERA cap. Fitted.



Photo: Day 5 Illest Boutique SnapBack from San Diego.



Photo: Day 6 Lakers Official fitted Addidas NBA Draft cap



Photo: Day 7 Blue Jays Original Fitted NEW Era cap



Photo: Day 8 Star fitted NEW Era cap



Photo: Day 9 Illest Boutique Worldwide Grey Snap Back from San Francisco.



Photo: Day 10 Blue Jays Nike Limited Edition Staff cap



Photo: Day 11 Indians Official on-field fitted cap from NEW ERA.



Photo: Day 12 Cal Custom fitted New Era Cap.



Photo: Day 13 Paul Rodrigues Nike Fitted.



Photo: Day 14 Brixton snapback



Photo: Day 15 Laker Snapback Mitchell & Sons



Photo: Day 16 Twizzlers NEW Era fitted Cap



Photo: Day 17 LA Dodger white on black fitted NEW Era cap



Photo: Day 18 Black Mamba Nike Kobe snapback



Photo: Day 19 Official NBA fitted NEW Era Cap



Photo: Day 20 NBA Summer League Addidas Snapback cap



Photo: Day 21 Notes to Self Custom NEW Era fitted cap




Photo: Day 21 Bonus: CRSVR Hippoesthetic LV cap



Photo: Day 22 Lakers NEW Era straw cap fitted



Photo: Day 23 Gmail snapback from Google



Photo: Day 24 SWAG cap



Photo: Day 25 Fitted NEW Era Golden State cap.




Photo: Day 26 Justin Bieber Believe Tour Fitted Cap



Photo: Day 27 Real Sport Bar and Grill Custom NEW Era fitted.



Photo: Day 28 Callaway Golf fitted cap



Photo: Day 29 NEW Era fitted Cap



Photo: Day 30 Cooperstown Classic fitted cap



Photo: Day 31 Crossover Las Vegas Fame cap.




Thanks to everyone that followed and participated in #CAPaDAY for the month of July. I have many more caps to showcase but that will have to wait until next time. Cheers and thanks for following along! #CAPaDAY

Wednesday

NEW ERA Introducing Creative Project



NEW ERA cap is an International Lifestyle brand that produces baseball style caps that everyone is wearing on the streets. I want to explain this cool idea that NEW ERA initiated but let me give you a background for the creation of this blog post.

This past weekend I was out and about in Toronto and noticed a NEW ERA car on the street with banners showcasing the NEW ERA logo on an adjacent building. I wanted to know if a new store was opening in that specific spot. Aimee a good friend responded on Twitter and told me it was an Artist Exhibit in partnership with NEW ERA.



I had to take a look at this event because it involved NEW ERA ( I like the product ) and secondly it was a unique combination of a brand and art. I have a general interest in the way brands reach out in a grassroots way.




Blank canvas cap that artist had to use.

NEW ERA had over 100's of submissions. A judging panel had to select a winning cap that not only look good in design but told a story. This is genius. Why? It enables NEW ERA to reach out to a demographic- (Urban) and allows the entrants to tell a story of their creations. Social Media is all about "StoryTelling" and what a better way to convey the messages. Imagine all the content and stories to populate into social platforms for NEW ERA.

This exhibit was shown in New York, Miami, Los Angeles, Chicago and final stop of Toronto. I had the opportunity to speak with the NEW ERA event manager Jim Wannemacher and he mentioned how NEW ERA is headquartered in Buffalo. They came with Creative Project idea initially from their European counterparts. He told me of all the cities, Toronto had the most enthusiasm and highest attendance for the gallery and that the NEW ERA project continues to grow in popularity every year.

This is a great activation by NEW ERA to reach out to the communities and target market. It's a great way to interact with the consumers and build customer relationships. I can't wait until it returns to Toronto next year. NEW ERA plans to extend this gallery concept to an educational experience for those that entered the contest. Entrants will have the opportunity to see how they can develop skills and to put them into better use in the business world. The winner of this contest WON a $10,000 grant.
What do you guys think of this idea? I'd love to hear what you think. :-)


Here is the WINNING cap.

Here are some other notable caps:






For more details on the NEW ERA Introducing Project:
NEW ERA Introducing

Follow them on Twitter at @New_Era_TOR or @New_Era_Caps

Here's a cool time lapse video on the setup of the gallery in Toronto: