New Toronto Blue Jays logo.

Just announced by the Toronto Blue Jays baseball club is the new Blue Jays logo. Take note that the logo took over 2 years to conceptualize and design. I like the "Old is new look" What do you think?

“Updating our original logo, the strong affinity to go back to ‘Blue’ and returning the red Maple Leaf to the primary mark recognizes the classic look of which we feel baseball logos and uniforms should consist. This new look represents what the Blue Jays mean to our players, staff and most importantly, from the sentiment expressed by our fans.” – Paul Beeston, President and CEO Toronto Blue Jays Baseball Club and Rogers Centre.

Here is the detailing of the new font changes on the back.

Here is the Road uniform

Here is the Home uniform.

With the new look this will definitely increase Sports merchandise purchases for the team. Hopefully this carries off to the Blue Jays momentum for the 2012 season.


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