T-Mobile Commercial Part 2

Yesterday I posted about the T-Mobile commercial and how creative and imaginative the use of advertising and technology was implemented in the process of creating this commercial. This commercial began a viral broadcast on the internet receiving more than 4,300,000 views on youtube alone. Here is a short clip on the "Behind the Scenes" creation of T-Mobile's "Life's for sharing" commercial. I'm sure there will be many more commercials that will adapt the use of social media and the use of internet and technology. It is already being adapted in music with the likes of Kanye West using a "Youtube" style of video footage in his music videos.