Time magazine lets readers choose.

Time magazine is one of the most regarded and popular magazines in the world. Now they will be experimenting with a new way to sell the magazine and it's content online. They plan to experiment with a customized magazine that is viewed on the internet.
It is called "mine". Readers can select five titles from eight titles under Time Inc. Editors will preselect the stories that make it into the online issue. One of the major sponsors for Time is Lexus. Lexus is joining with Time to promote a Lexus 2010 RX sport utility vehicle that is as customizable as the magazine carrying it's ads. This can be a glimpse into the future of advertising relationships between publications and advertisers.